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Businesses can now capture and use more data to help them run an efficient business than ever before. That’s not to say a lot of businesses actually do. In this month’s newsletter, we thought we’d discuss the use of data and how it can be used to improve your business.
Understanding your business better is possible through data, but first you should understand what kind of information we are talking about. Data can be broken down into the following four categories:
There are a lot of ways that the data your business collects can be useful. Here are a few examples:
Businesses that don’t understand how their customers think, will have a much tougher time selling their products and making the adjustments needed to be a successful company. It all starts with identifying the profile of your business’ typical customer, what they are looking for from your business, and how you can best fulfill that demand to bring a successful resolution to their needs.
In order to be profitable you need your employees to be productive. Using data collected in the course of doing business, you can identify where your business is strongest and where it is weakest and what employees cause those superlative or detrimental situations. That’s not to say that you get a complete story about your employees’ performance by looking at the underlying data, but you will be able to structure your operations in a way that will be the most efficient and produce the most by understanding how your employees perform.
A lot of running a business is managing costs. By collecting and using operational data to your advantage you can more effectively identify places where your business is being inefficient with capital and work to change strategies to confront that spending. Businesses that don’t actively use the data at their disposal will take far longer to make adjustments, and over time that can be extremely costly for a business on several fronts.
The IT professionals at Digital Seattle can help your business better utilize the data your company creates. If you want to have a conversation about how your business can start doing a better job using the resources at its disposal to build more efficiency, give us a call today at (206) 709-9556.
Digital Seattle Inc. Announces that we have become a Preferred Partner in Dell's PartnerDirect program, certified in Network Security, Servers, and Workstations.Read more ...