Digital Seattle Blog

Small businesses are increasingly dependent on technology. If your business is looking to invest its capital into operations, the following digital tools can go a long way toward helping you meet your short and long-term goals. 

Understanding what your customers need is a crucial first step toward improving the way your organization communicates with them. They expect a certain level of service, so how can you make sure to maintain it while still leveling with them on what they require of your business? A customer relationship management software, or CRM, is invaluable toward this end.

On the surface, you might think that customer relationship management (CRM) and enterprise resource planning (ERP) are the same exact thing. However, they both have very specific niches for a business--particularly when it comes to managing organizational assets and interactions with consumers. Here are some of the specific situations in which you’ll find these solutions helpful.

In order to function properly, any business will need to procure certain pieces of equipment. Some of this equipment will be specialized to the business’ purpose, while some will be the sort that may be more commonly found in offices everywhere. This equipment must be procured from somewhere, and this is where vendors come in--but who in your organization is responsible for your vendor management?

The Internet gives customers a platform to be heard like never before. A customer’s opinion of your business dealings, when amplified online, can make or break your company. This reality requires modern enterprises to take customer service very seriously, which is easier said than done.

Are your employees trained to answer the phones in a helpful and professional manner? If you're not intentional about this, calls made to your company will be fumbled, notes will be scribbled on paper, and clients will lose confidence in your business. One way to really impress callers is to equip your staff with phone features allowing them to know pertinent information about a client before they answer the phone.

The Internet makes marketing your business much easier, but it's not that way for everyone. A restaurant in California has responded to the standard Internet marketing strategy with an out-of-the-box method of its own. David Cerretini, co-owner of the Italian restaurant Botto Bistro, has told his strategy to USA Today; "I want to be the worst restaurant in the San Francisco area!"

Have you ever talked with an IT technician about how technology works, and one minute into their explanation you zone out and can't understand a word they're saying? They're speaking English, you recognize the words, yet you can't make sense of anything. In situations like this, you need an interpreter that speaks technologese, we can help.

You wouldn't make a major technology purchase without first researching it. A person who gives you advice is essentially putting their reputation on the line. When it comes to technology and our IT services, we will confidently offer you our expert advice in order to help provide you with the best solution possible. In business, this is called a guarantee!